Client Testimonial: I reduced Lead Cost from $15.56 to $2.69

Client Snapshot

●      Location: USA

●      Industry: Real Estate B2B

●      Status: Established Business with Ads Running

●      Objective: Generate consistent, high-quality leads through optimized Facebook ad campaigns with the lowest CPA.

The Backstory

Mike, a seasoned digital marketer with 15 years of experience selling information products, had worked with countless freelancers across platforms like Upwork, Fiverr, and Freelancer.com. He knew firsthand that finding a reliable partner could be hit or miss. When he hired me to manage his Facebook ad campaigns for his real estate B2B business, he was looking for someone who could deliver results and bring deep expertise to the table. His goal was to boost lead generation while keeping costs in check, and he needed someone who truly understood the ins and outs of Meta’s advertising platform.

The Goal

●      Drive consistent, high-quality leads for real estate B2B information products.

●      Optimize ad spend to reduce costs while maximizing return on investment (ROI).

●      Leverage advanced Meta ad strategies to outperform previous marketing efforts.

●      Create a sustainable lead generation system for long-term success.

What I Did

As a Meta media buyer, I dove into Mike’s account with a focus on precision, cost efficiency, and results. Drawing on my experience with Meta’s platform, I crafted a tailored strategy to meet his B2B lead generation needs:

1. Deep Platform Expertise:

○      Leveraged my understanding of Meta’s nuances—things you don’t find in guides or courses, like subtle targeting tweaks and bid strategy optimizations.

○      Audited Mike’s existing campaigns to identify inefficiencies, such as poorly performing audiences or outdated ad setups.

2. Targeted Campaign Design:

○      Built campaigns focused on reaching real estate professionals and decision-makers, using precise audience segmentation based on job roles, industries, and behaviors.

○      Created lookalike audiences from Mike’s existing customer data to target high-potential leads with similar characteristics.

3. Cost-Saving Optimization:

○      Restructured campaigns to lower cost per lead (CPL) by refining targeting and pausing underperforming ads.

○      Used Meta’s Campaign Budget Optimization (CBO) to allocate budget dynamically to the best-performing ad sets, ensuring every dollar was spent wisely.

4. Compelling Ad Creatives:

○      Developed professional ad copy and visuals tailored to the B2B real estate audience, highlighting the value of Mike’s information products.

○      Tested multiple ad formats, including lead gen forms and video ads, to find the sweet spot for engagement and conversions.

○      Set up retargeting campaigns to re-engage prospects who interacted with the ads or visited the landing pages but didn’t convert.

5. Funnel and Landing Page Strategy:

○      Optimized landing pages to align with ad messaging, ensuring a seamless experience that built trust and encouraged lead submissions.

○      Implemented a multi-stage funnel:

■      Awareness: Introduced the brand to new audiences with compelling, problem-solving ad content.

■      Engagement: Kept prospects interested with retargeting ads and dynamic content.

■      Conversion: Drove lead form submissions with targeted offers and clear calls-to-action.

6. Ongoing Monitoring and Refinement:

○      Tracked key metrics like CPL, click-through rates (CTR), and conversion rates using Meta Ads Manager.

○      Made real-time adjustments to campaigns based on performance data, fine-tuning targeting, creatives, and bids to maximize results.

The Results

My work with Mike delivered impressive outcomes for his real estate B2B business:

●      Cost Savings: Significantly reduced ad spend waste by optimizing targeting and campaign structure, lowering overall CPL.

●      High-Quality Leads: Generated a steady stream of qualified leads, driving measurable business growth.

●      Improved ROI: Achieved strong returns through efficient budget allocation and high-performing campaigns.

●      Scalable System: Established a lead generation funnel that Mike could continue to use and scale for ongoing success.

Wrapping It Up

Working with Mike was a chance to put my Meta expertise to the test and deliver real value for his real estate B2B business. By combining deep platform knowledge, cost-saving optimizations, and a strategic funnel approach, we turned his Facebook campaigns into a lead-generating machine. The results speak for themselves—lower costs, better leads, and a system that’s built to keep delivering. I’m thrilled to have made such a big impact for Mike and look forward to seeing his business grow even further.